In Response to Ethan Gage

I just wrote out an entire blog on your "Evolution of marketing" and my computer decided to delete everything so I am rewriting it.

I agree with your perspective on how markets have been changing and would like to bring up some examples of how it is changing in real time, and many consumers do not yet realize it.

For instance, when you look on your Facebook, how often is it that you find advertisements for things you often search? When I had a Facebook I would receive advertisements for lacrosse gear, since I used to search it often. As the world becomes more tech savvy, we also begin to keep track of our data, without even noticing it.

There are countless forms of "data-analytics" that analyze consumers data in real-time, and they are then used by companies to create marketing strategies. The world is slowly moving towards individualistic advertising, rather than "Mass Marketing".

Think about the days when all that consumers had was a radio. Now, we have cell phones, that can keep track of our every move, they know our location, our preferences, and what we talk about.

What will happen when they give technology the ability to "think" like a human? Computers are only as smart as we make them, when you continually add to their abilities it can only lead to unknown results, especially to the people who don't create them

Using Clothes to Market

While observing my house-mates bar activities over the last couple weeks I noticed that bars do alot of advertising. It seems like every night they come home with new swag, such as t-shirts or hats that are some sort of beer slogan or caption. 

This made me wonder how many people actually purchase more beer(of the shirt they are winning), and if it actually is effective. It is an interesting tactic when you think about it. The bar probably receives the shirts/hats etc for free from the company, and then raffles them off, creating more business for themselves while using these free clothes from the company.

The company who is offering the shirts etc have to be realizing some sort of profit from the tactic. Quite frankly, when bar-goers are hammered and see "Guinness" or "Budweiser" every ten seconds they must buy more of that beer, since it is in their mind. While intoxicated, when somebody says, "LETS GET MARGARITAS" who says no? Generally, I feel, that people will go with the vibes and simply drink the promoted beverage.

So, offering shirts and hats, in my opinion would be a very effective method of reminding consumers that  there is...Budweiser, or Blue Moon at this bar. 

And so, I end this blog with, if you saw a bunch of people wearing "Blue Moon" shirts, and you were intoxicated, would you be encouraged to buy that beer?