In response to Chris Beland

I think that the "advertise yourself" idea is so simple, yet so effective. I once saw on ebay, somebody sold their forehead to a company, and got a tattoo with the company slogan. Any person walkin down the street would be mind bottled if they saw a tattoo on somebody's head for Budweiser.

It is extremely effective, because it is so odd, it will cause a stir. The only problem is finding people crazy enough to do it. I don't know about you but I think $750 a day would be quite a pretty penny.

Soon they will have electronic forehead sized billboards that they will employ people to wear.

Technology Accelerating Marketing

The other day somebody was talking about a cell phone which was only about a year old, but they were remarking about how it was so slow, so out dated, and such a P.O.S. Technology changes and evolves so quickly nowadays its near impossible to keep up with it all.

This must pose an extreme challenge to marketing departments who are trying to grow awareness around their product. Strategies must be short term if you sell technology, and they must focus on generating excitement around your brand name, not necessarily the individual item. Because, that product, if it is a cell phone or something of that nature, it will be irrelevant in a year.

Products used to be a more long term fit in the market place. Nowadays however, its, iPhone, iPhone 2, iPhone 3, etc. Company's have adapted to this unique problem, they simply update a single device, giving it the latest and greatest technology for that time, and then they can directly advertise the iPhone. 

It used to be, once you added something game changing to your product, such as say a camera phone, you would create a new product, such as "Moto Razr" or something. But, due to the rapid acceleration of technology, new innovations happen at a level unheard of in past societies. 

So I end the blog asking this, think back to your last cell phone, how old and decrepit do you think it is? Now, picture back in say, 1970. Do you think that citizens felt the latest and greatest product from a year ago was a P.O.S. the next year?