Using Clothes to Market

While observing my house-mates bar activities over the last couple weeks I noticed that bars do alot of advertising. It seems like every night they come home with new swag, such as t-shirts or hats that are some sort of beer slogan or caption. 

This made me wonder how many people actually purchase more beer(of the shirt they are winning), and if it actually is effective. It is an interesting tactic when you think about it. The bar probably receives the shirts/hats etc for free from the company, and then raffles them off, creating more business for themselves while using these free clothes from the company.

The company who is offering the shirts etc have to be realizing some sort of profit from the tactic. Quite frankly, when bar-goers are hammered and see "Guinness" or "Budweiser" every ten seconds they must buy more of that beer, since it is in their mind. While intoxicated, when somebody says, "LETS GET MARGARITAS" who says no? Generally, I feel, that people will go with the vibes and simply drink the promoted beverage.

So, offering shirts and hats, in my opinion would be a very effective method of reminding consumers that  there is...Budweiser, or Blue Moon at this bar. 

And so, I end this blog with, if you saw a bunch of people wearing "Blue Moon" shirts, and you were intoxicated, would you be encouraged to buy that beer?