I just wrote out an entire blog on your "Evolution of marketing" and my computer decided to delete everything so I am rewriting it.
I agree with your perspective on how markets have been changing and would like to bring up some examples of how it is changing in real time, and many consumers do not yet realize it.
For instance, when you look on your Facebook, how often is it that you find advertisements for things you often search? When I had a Facebook I would receive advertisements for lacrosse gear, since I used to search it often. As the world becomes more tech savvy, we also begin to keep track of our data, without even noticing it.
There are countless forms of "data-analytics" that analyze consumers data in real-time, and they are then used by companies to create marketing strategies. The world is slowly moving towards individualistic advertising, rather than "Mass Marketing".
Think about the days when all that consumers had was a radio. Now, we have cell phones, that can keep track of our every move, they know our location, our preferences, and what we talk about.
What will happen when they give technology the ability to "think" like a human? Computers are only as smart as we make them, when you continually add to their abilities it can only lead to unknown results, especially to the people who don't create them
No comments:
Post a Comment