The Snookie Continium

The other day after witnessing The Jersey Shore's "Snookie" on a commercial I found myself wondering why a Marketing Department would ever consider placing their product behind, quite frankly, an idiot. The product she was trying to sell was actually not an endorsement, but a campaign by...Snookie herself, to design her line of various products, such as Slippers.

Furthermore, she hopes to branch her, brilliant brand-name out into the jewelry market, clothes, shoes, essentially everything she wears. This all struck a cord with me, as she is able to use her status as an idiot to create a customer base to displace her products upon.

So what would the "Snookie" target market be, I began to ponder. Most likely, a parent watching the brilliant show, "Jersey Shore" would not want their child to grow up like them. If I myself had a girl, why in the world would I want my child to be looking up to somebody who is regularly cited for drunken tomfoolery, or getting punched in the face at bars because she is annoying other people.

Somebody like Snookie should be sheltered from children, of course this is not an easy-task due to the availability of media to children of all ages. The days when consumers received all their advertisements via newspaper and radio are over. I believe that the media world has started a new era of role-models, nowadays negativity sells, trust me, go ask Charlie Sheen.

The only way to win the war against Media warlords such as Snookie is to fire back with your wallet. Refuse to buy her products and eventually she will go away. Unfortunately some of her intellectually-sound phrases won't, since she's tried to patent many of them, such as "Snookit".

Another way to try and fix the problem with media today is to shelter your children from things like Snookie and The Sitch(fellow intellect from Jersey Shore). Promote positive role-models, if your a religious family, then Tim Tebow is most likely your new lord and savior. I wish marketing departments within organizations would try and bring out the best in their products by using positive endorsements, it would help buffoons like Snookie realize they should go Snookit. Copyrighted by an idiot.