Saturday, February 4, 2012

In Response to Ethan Gage

After reviewing your stance on the social media world, most notably Facebook, I must say I have to agree with their decision to go public for various reasons. Facebook by no means had bad finances since it has been founded, but by going public they open their ability to capture new revenue instantly.

Furthermore, they will most likely enter into new lines of business in order to continue increasing revenue share. It would not surprise me if Facebook began designing software which more accurately tracked consumer trends, valuable information to vendors. Facebook could then bring in a team of analysts to continually monitor customer internet traffic and other nit-picky tasks to generate marketing models for firms.

Think about it, when you open up your web-browser, doesn't it seem like the advertisements you get on the side of your screen are targeted towards you? I do a lot of online research at my internship, and all the advertisements I have been seeing recently are about searches I run, on a large scale, for work.

Imagine what companies could do if they had the type of information that your Facebook contains. The world of marketing would become real-time, advertisements being played which cater to the type of individual that your mobile fun depicts. Bill-boards changing their message based off the greatest target market of consumers in the area.

The world of marketing is in its greatest evolution, I believe.

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