The other day somebody was talking about a cell phone which was
only about a year old, but they were remarking about how it was so slow, so out
dated, and such a P.O.S. Technology changes and evolves so quickly nowadays its
near impossible to keep up with it all.
This must pose an
extreme challenge to marketing departments who are trying to grow awareness
around their product. Strategies must be short term if you sell technology, and
they must focus on generating excitement around your brand name,
not necessarily the individual item. Because, that product, if it is
a cell phone or something of that nature, it will be irrelevant in a
year.
Products used to
be a more long term fit in the market place. Nowadays however, its, iPhone,
iPhone 2, iPhone 3, etc. Company's have adapted to this unique
problem, they simply update a single device, giving it the latest and greatest
technology for that time, and then they can directly advertise the
iPhone.
It used to be,
once you added something game changing to your product, such as say a camera
phone, you would create a new product, such as "Moto Razr" or
something. But, due to the rapid acceleration of technology, new innovations
happen at a level unheard of in past societies.
So I end the blog
asking this, think back to your last cell phone, how old
and decrepit do you think it is? Now, picture back in say, 1970. Do
you think that citizens felt the latest and greatest product from a year ago
was a P.O.S. the next year?
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