I find your topic very intriguing. I actually thought that online marketing would have surpassed print a long time ago.
Maybe a couple factors come into this. Quite simply it must be far cheaper to advertise online, because what physical components are you paying for? Whereas when you decide to say, throw your company on a billboard you need to spend more for the man-hours needed, the actual bill-board, and I'm sure there is some sort of monthly fee involved.
Your post brings up, in my opinion, a hint of the future. Nowadays cell-phones and smart-phones rule the world. Every human from he age 12-100 owns a phone, and they are valuable tools to market solutions on customers. I just finished reading a piece on how Salesforce.com is creating a tool for companies, that allows them to, "Sift through social-networking data". Imagine how easy it would be to find customers if you...knew who they where already?
Companies no longer need to hope there ad's work, they simply find customers that run alot of google searches on say....puppies, and then a company who specializes in puppy posters knows who they should be focusing their ad campaigns at.
Advertising and marketing departments are in a constant state of evolution, but never at this rate.
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